Have you ever tried to take a picture of a light to show your buddy how bright it is? It’s not easy to do. Ambient lighting, image noise and other unintended effects get in the way of showing what a light really can do. We’ve taken thousands of pictures over our 9 years where lighting effects have ruined a picture and given an unrealistic image of what a light can do.
One easy way to correct this is by touching up the picture. Unfortunately, it’s easy to get carried away. Beamshots are unfortunately as enhanced as models for magazines. It’s standard advertising and marketing practice to enhance items to make them more attractive. Most light beams aren’t as bright as advertised just like most six packs are enhanced and most wrinkles are airbrushed out. Wrinkles and darkness don’t sell.
Some of you may not realize what we’re talking about. We’re not wanting to single out any light manufacturers so here is an intentionally funny ad from Hills Pet Nutrition showing that their dog food is healthy and for small, medium and large size dogs. It’s clearly a Photoshopped image as no light is that powerful....thank goodness! Anyone that sees this ad understands that it’s an altered image. Unfortunately, there are some other enhanced light beam pics out there that purposefully deceive consumers into thinking that a light is substantially brighter than is really the case.
The caution in this lesson is that you cannot put a great deal of stock in an advertisement for a light. Far too many beams are unrealistic and not an accurate portrayal of what you’d really see. We’ve made it a business practice to photoshop out extraneous info but to not alter a light’s beam.
WHY IT MATTERS:
Putting any stock in an action pic of a light is dangerous as the image is likely photoshopped in a way that renders the light far brighter than is really the case.
THE TAKE-HOME LESSON:
Use lumens, beam angle and other specifications to compare lights and determine which one is best for your needs. You can’t trust action pictures you see because they’ve highly edited 90% of the time.